Following the decision, Nvidia estimated the decision would cost the GPU giant nearly $10.5 billion in the first half of its 2026 fiscal year. AMD reported the export ban would cost the firm $1.5 billion in lost revenues in 2025.

and they wouldn’t be able to find customers elsewhere for their in-demand products to mitigate some or even all of that “lost” revenue?

it wasn’t a terrible idea, just the implementations of it–in the efforts to extract maximum profits.